Zachary Scola

Courses Taught
- KIN/SPST 840/740: Athletic Administration
- KIN/SPST 843/743: Sport Marketing
- KIN/SPST 864/764: Advanced Sport Mkt
- SML 521: Theory of Coaching Basketball
- SML 761: Sr Sem Sport Mgmt Leadership
- SPST 564: Intro to Spt Mkt
- SPST 580: Sport Industry
- SPST 634: Sport Sponsorship/Sales
- SPST 643: Soc Media Marketing in Sport
- SPST 761: Senior Seminar Sport Studies
- SPST 764: Advanced Sport Mkt
Selected Publications
Dwyer, B., Scola, Z., & Drayer, J. (2020). Exploring the Explicit and Implicit Appeal of Retro Sport Logos. Sport Marketing Quarterly, 29(4), 296-307. doi:10.32731/smq.294.122020.05
Scola, Z., Stensland, P. J., & Gordon, B. S. (2019). Steeler Nation in the Midwest: Exploring Membership Benefits of an Out-of-Market Pittsburgh Steelers Fan Club. Journal of Global Sport Management, 4(4), 1-20. doi:10.1080/24704067.2018.1477519
Stensland, P. J., Taniyev, O., Scola, Z., Ishaq, F., Wilkerson, Z., & Gordon, B. S. (2019). The Ties That Bind: Examining Division I Athletics as a Social Anchor. Journal of Issues in Intercollegiate Athletics, 12, 287-313.
Scola, Z., & Gordon, B. S. (2019). Exploring retro marketing with sport marketing professionals. Sport Business and Management An International Journal, 9(3), 284-300. doi:10.1108/sbm-06-2018-0046
Scola, Z., & Gordon, B. S. (2018). A Conceptual Framework for Retro Marketing in Sport.. Sport Marketing Quarterly, 27(4), 197-210.