Zachary Scola

Phone: (603) 862-2045
Office: Kinesiology, New Hampshire Hall, Durham, NH 03824
Dr. Zach Scola


  • Ph.D., Sport Management, University of Kansas
  • B.S., Sport Management, Univ of Wisc-Lacrosse
  • MSE, Sport Management, University of Kansas

Courses Taught

  • KIN/SPST 840/740: Athletic Administration
  • KIN/SPST 843/743: Sport Marketing
  • KIN/SPST 864/764: Advanced Sport Mkt
  • SML 521: Theory of Coaching Basketball
  • SML 761: Sr Sem Sport Mgmt Leadership
  • SPST 564: Intro to Spt Mkt
  • SPST 580: Sport Industry
  • SPST 634: Sport Sponsorship/Sales
  • SPST 643: Soc Media Marketing in Sport
  • SPST 761: Senior Seminar Sport Studies
  • SPST 764: Advanced Sport Mkt

Selected Publications

Dwyer, B., Scola, Z., & Drayer, J. (2020). Exploring the Explicit and Implicit Appeal of Retro Sport Logos. Sport Marketing Quarterly, 29(4), 296-307. doi:10.32731/smq.294.122020.05

Scola, Z., Stensland, P. J., & Gordon, B. S. (2019). Steeler Nation in the Midwest: Exploring Membership Benefits of an Out-of-Market Pittsburgh Steelers Fan Club. Journal of Global Sport Management, 4(4), 1-20. doi:10.1080/24704067.2018.1477519

Stensland, P. J., Taniyev, O., Scola, Z., Ishaq, F., Wilkerson, Z., & Gordon, B. S. (2019). The Ties That Bind: Examining Division I Athletics as a Social Anchor. Journal of Issues in Intercollegiate Athletics, 12, 287-313.

Scola, Z., & Gordon, B. S. (2019). Exploring retro marketing with sport marketing professionals. Sport Business and Management An International Journal, 9(3), 284-300. doi:10.1108/sbm-06-2018-0046

Scola, Z., & Gordon, B. S. (2018). A Conceptual Framework for Retro Marketing in Sport.. Sport Marketing Quarterly, 27(4), 197-210.