Zachary Scola

Phone: (603) 862-2045
Office: Kinesiology, New Hampshire Hall, Durham, NH 03824
Dr. Zach Scola


  • Ph.D., Sport Management, University of Kansas
  • B.S., Sport Management, Univ of Wisc-Lacrosse
  • MSE, Sport Management, University of Kansas

Courses Taught

  • KIN/SPST 840/740: Athletic Administration
  • KIN/SPST 843/743: Sport Marketing
  • SPST 564: Intro to Spt Mkt
  • SPST 580: Sport Industry
  • SPST 634: Sport Sponsorship/Sales
  • SPST 643: Soc Media Marketing in Sport
  • SPST 764: Advanced Sport Mkt

Selected Publications

Scola, Z., Stensland, P. J., & Gordon, B. S. (2019). Steeler Nation in the Midwest: Exploring Membership Benefits of an Out-of-Market Pittsburgh Steelers Fan Club. Journal of Global Sport Management, 4(4), 1-20. doi:10.1080/24704067.2018.1477519

Stensland, P. J., Taniyev, O., Scola, Z., Ishaq, F., Wilkerson, Z., & Gordon, B. S. (2019). The Ties That Bind: Examining Division I Athletics as a Social Anchor. Journal of Issues in Intercollegiate Athletics, 12, 287-313.

Scola, Z., & Gordon, B. S. (2019). Exploring retro marketing with sport marketing professionals. Sport Business and Management An International Journal, 9(3), 284-300. doi:10.1108/sbm-06-2018-0046

Scola, Z., Gordon, B. S., & Bass, J. R. (2018). A Qualitative Examination of the Motivations Towards Participating in KU Basketball Camping. Journal of Sport Behavior, 41(4), 451-474.

Scola, Z., & Gordon, B. S. (2018). A Conceptual Framework for Retro Marketing in Sport.. Sport Marketing Quarterly, 27(4), 197-210.

Scola, Z., Schaeperkoetter, C. C., Lower, L. M., & Bass, J. R. (2017). “It’s just something engrained in them”: examining organizational citizenship behaviors within part-time campus recreation center employees. Managing Sport and Leisure, 22(3), 1-17. doi:10.1080/23750472.2017.1417740

Most Cited Publications