Sport Management and Leadership Major (B.S.)

Sport Management and Leadership Major (B.S.)

Sport studies students working at a UNH hockey game

What is sport management and leadership?

The sport management and leadership program at UNH prepares students for successful careers in the sport industry by balancing academic preparation through related coursework with extensive opportunities to gain experience in the sport industry. Analyzing and integrating the context and culture of sport is embedded throughout our curriculum and grounds our students’ preparation for careers in interscholastic, intercollegiate and professional sport, including sport marketing and event management, coaching and administration, and sports media and communications. It also prepares students for graduate study in areas such as sport law or sport psychology.

Why study sport management and leadership?

As a sport management and leadership student at UNH, you’ll be able to pursue one of three focus areas: sport marketing/event management, coaching/administration, or sports media/communications. You will gain practical experience and make professional contacts through internships in the sport industry. Careers in the sport industry are increasing rapidly as participation in high school, college and professional sport rises. Students in this major are expected to complete a cognate, minor or double major in a related field that ensures breadth and depth as well as appropriate knowledge and skills for entry into a sport-related career.

Potential careers

  • Athletic director
  • Athletic fundraising and development
  • Athletic operations/facility director
  • Coach/talent scout
  • Events coordinator
  • Front office –professional sport teams
  • Marketing/social media manager
  • Ticket and sponsorship sales

Contact

Department of Kinesiology
New Hampshire Hall, 124 Main Street
Durham, NH 03824

Phone: (603) 862-2071

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Curriculum & Requirements

The Sport Management and Leadership Major at UNH prepares students for successful careers in the sport industry. The SML major meets the needs of the ever-changing sport marketplace, by balancing academic preparation through related coursework with extensive opportunities to gain experience in the sport industry.  Analyzing and integrating the context/culture of sport is imbedded throughout our curriculum and grounds our students' preparation for careers in interscholastic, intercollegiate, and professional sport, including sport marketing/event managment, coaching/administration, and sports media/communications.  SML also prepares students for graduate study in areas such as sport law, sport business or sport psychology. 

Majors take a core of foundation courses as well as electives in applied areas such as sport marketing, athletic administration, and sport psychology. Majors must earn a grade of B- or better in SPST 580 Sport Industry, and a grade of C or better in each required University and Sport Management and Leadership course.  In addition, a targeted internship experience is required since it is critical to career development.   Students in this major are expected to complete a double major in a related field (e.g. business, english/journalism, psychology, education), minor or cognate that insures breadth and depth as well as appropriate knowledge and skills for entry into a sport-related career.  Interested students should consult with the undergraduate major coordinator, Gretchen Browne, Gretchen.Browne@unh.edu.

Recommended Major Sequencing of Courses

This list only includes major classes. Students should be registered for, and taking an average of 16 credits per semester to be ‘on track’ to graduate in 4 years. In most semesters, this means a student will be taking Discovery or elective courses, to meet this 16 credit ‘load’.

Plan of Study Grid
First Year
FallCredits
ENGL 401 First-Year Writing 4
SPST 580 Sport Industry 4
 Credits8
Spring
SPST 565
or SPST 562
or SPST 564
Principles of Coaching
or Sport Media Relations
or Introduction to Sport Marketing
4
 Credits4
Second Year
Fall
PSYC 402
or SOC 402
or ADMN 510
Statistics in Psychology
or Statistics
or Business Statistics
4
SPST 645 Leadership in Sport 4
 Credits8
Spring
Sport Mgmt & Leadership Focus Area Elective 4
Minor/Cognate Course 4
Sport Management and Leadership Elective 4
 Credits12
Third Year
Fall
SPST 650C Internship in Sport Studies 1-8
Sport Management & Leadership Focus Area Elective 4
Minor/Cognate Course 4
 Credits9-16
Spring
SPST 741 Social Issues in Contemporary Sport 4
Sport Management and Leadership Elective 4
Minor/Cognate Course 4
 Credits12
Fourth Year
Fall
SPST 761 Senior Seminar in Sport Studies 4
SPST 650C Internship in Sport Studies 1-8
Minor Cognate Course 4
 Credits9-16
Spring
Sport Management and Leadership Elective 4
Minor Cognate Course 4
 Credits8
 Total Credits70-84
Major Requirements 1
Core Req.
SPST 580Sport Industry4
SPST 645Leadership in Sport4
SPST 741Social Issues in Contemporary Sport4
SPST 650CInternship in Sport Studies1-8
SPST 761Senior Seminar in Sport Studies 24
Focus Areas
Students must select one of three focus areas-12 credits- 1 required four credit course/8 advisor approved credits from within the focus area.
Sport Marketing and Event Management
SPST 564Introduction to Sport Marketing4
Select 8 credits from the following:
SPST 630Sport Facility and Event Management4
SPST 634Sport Sponsorship and Sales4
SPST 738Sport Finance4
SPST 764Advanced Sport Marketing4
SPST 643Social Media Marketing in Sport4
Coaching/Athletic Administration
SPST 565Principles of Coaching4
Select 8 credits from the following
SPST 565AClinical Practice in Coaching2
SPST 560Sport Psychology4
SPST 630Sport Facility and Event Management4
SPST 780Psychological Factors in Sport4
SPST 765Advanced Topics in Coaching4
SPST 521Theory of Coaching Basketball2
SPST 523Theory of Coaching Ice Hockey2
SPST 525Theory of Coaching Soccer2
SPST 528Theory of Coaching Track and Field2
SPST 740Athletic Administration4
Sport Media
SPST 562Sport Media Relations4
Select 8 credits from the following:
SPST 643Social Media Marketing in Sport4
SPST 631Sport Media Production4
SPST 564Introduction to Sport Marketing4
SPST 630Sport Facility and Event Management4
Electives: Select 12 credit hours min. from the following: 3
SPST 568Global Perspectives in Sport4
SPST 764Advanced Sport Marketing4
SPST 738Sport Finance4
SPST 634Sport Sponsorship and Sales4
SPST 564Introduction to Sport Marketing4
SPST 565AClinical Practice in Coaching2
PSYC 402Statistics in Psychology4
or SOC 402 Statistics
or ADMN 510 Business Statistics
SPST 560Sport Psychology4
SPST 562Sport Media Relations4
SPST 565Principles of Coaching4
SPST 740Athletic Administration4
SPST 521Theory of Coaching Basketball2
SPST 522Theory of Coaching Football2
SPST 523Theory of Coaching Ice Hockey2
SPST 525Theory of Coaching Soccer2
SPST 528Theory of Coaching Track and Field2
SPST 561History of American Sport and Physical Culture4
SPST 561WHistory of American Sport and Physical Culture4
SPST 630Sport Facility and Event Management4
SPST 631Sport Media Production4
SPST 643Social Media Marketing in Sport4
SPST 693Teaching Assistantship2
SPST 696Independent Study2-4
SPST 765Advanced Topics in Coaching4
SPST 780Psychological Factors in Sport4
SPST 761Senior Seminar in Sport Studies 24
SPST 798Special Topics1-4

Internal transfers to Sport Management and Leadership must have a 2.5 GPA as well as a minimum grade of C in Statistics ( PSYC 402, SOC 402ADMN 510 ) and a minimum grade of B- in SPST 580 Sport Industry.

Explore Program Details

I.  SPORTS INFORMATION

  • cognate: Communications, English, Marketing

II. MANAGEMENT

  • school or college athletic director
    cognate : Admin, Education
  • school or college intramurals
    cognate : Admin, Education, RMP
  • events management
    cognate: Admin
  • conference/association administration
    cognate: Admin

III. MARKETING

  • college sales and marketing
    cognate: Marketing, Admin, Communications

IV. COACHING/PSYCHOLOGY

  • coaching at all levels
  • athlete advising
    cognate: Psych

Transferring into Sport Management & Leadership

Admission decisions on internal transfer into Sport Management &n Leadership will be made by the Sport Management & Leadersip faculty. Space is limited by available faculty and staff resources. Applications may be submitted for admission to either the fall or the winter semester. All decisions will be made between semesters after a review of grades for the latest semester. Admissions will be granted based on space available. The faculty will consider overall G.P.A., grades in prerequisite courses, performance in other Sport Management & Leadership courses or activities, and resume. Attitude and commitment will play a major role in consideration. Only completed applications will be considered. Applicants will receive a letter of acceptance, deferral, or denial from the Department Chair. All decisions must be considered final.

Cat Crew Football

Prerequisites and procedures

  • Complete SPST 580 and SPST 565 with a grade of B- or better
  • Complete PSYC 401 and Stats with C or better
  • Overall GPA of 2.5 or higher
  • Submit the following to the Department Office, Room 107, New Hampshire Hall:
    • signed Transfer Application Form (or available in Room 107)
    • unofficial (or WebCat) transcript
    • resume, which must include contact information on two sport industry professionals who can speak to the candidate’s work (paid or volunteer) during the candidate’s college years.
    • personal plan that speaks to career interest in school or college athletics or coaching at any level.
  • All materials must be received in Room 107, New Hampshire Hall by December 1 (for winter admission) or May 1 (for fall admission).
  • After submission of completed application, schedule an interview with Heather Barber. Part of this interview will include a careful evaluation of all courses in major and cognate needed to earn degree. Applications will not be processed without this interview.
  • Go to the Registrar’s office and request that a transcript be sent to Heather Barber's attention, after grades are posted for the semester.

Examples of application materials

Personal Plan

Resume

Applications will be reviewed after final transcripts are received. Students who do not follow the procedures or who miss deadlines will not be admitted to the program.

All majors are required to present updated resumes, personal plans, and portfolios for preregistration each semester. The field is highly competitive; simply "loving sports" means little. All majors are expected to begin volunteering with one or more of the following prior to seeking an internship: UNH Athletic Department, UNH Campus Recreation; Oyster River Youth Association, the Whittemore Center; Seacoast United Soccer Club. Without experience and a portfolio, students cannot expect to land internships. For more information about jobs and careers in sports see materials in the Sport Management & Leadership Lab.

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