Sophia Min

Sophia Min

Associate Professor
Office: Kinesiology Dept, New Hampshire Hall, Durham, NH 03824
Websites:

Sophia D. Min, Ph.D., is an Associate Professor of Sport Management and Leadership in the Department of Kinesiology at the University of New Hampshire. Her research explores the socio-psychological and environmental factors influencing consumer behavior in sport marketing. Dr. Min's work has been widely published in leading peer-reviewed journals in sport management and business, contributed to edited books, and presented at both national and international conferences.

Courses Taught

  • KIN 864: Advanced Sport Mkt
  • SML 564: Intro Sport Marketing
  • SML 580: Sport Industry
  • SML 761: Sr Sem Sport Mgmt Leadership
  • SML 764: Advanced Sport Marketing
  • SPST 580: Sport Industry
  • SPST 630: Sport Fac and Event Mgmt
  • SPST 643: Soc Media Marketing in Sport

Education

  • Ph.D., University of Georgia
  • M.S., Hanyang University, South Kore
  • B.S., Hanyang University, South Kore

Selected Publications

  • Min, S. D., Zhang, J. J., Byon, K. K., & Wang, T. R. (2025). Ends and Means: Can Market Demand Satisfy Spectator Motives for Sport Consumption in the WNBA?. Journal of Global Sport Management, 1-24. doi:10.1080/24704067.2025.2470163

  • Wang, T. R., Stoner, J. L., Min, S. D., & Loken, B. (2025). Paying less as a signal of competence. Psychology & Marketing, 42(1), 113-126. doi:10.1002/mar.22116

  • Chen, K. -C., Chen, S. S., Min, S. D., & Zhang, J. J. (2024). Assessing the effectiveness of ticket promotional strategies in sports: A comparative analysis. Journal of Infrastructure, Policy and Development, 8(15), 9352. doi:10.24294/jipd9352

  • Song, H., Jang, W. W., Min, S., Jara-Pazmino, S., & Byon, K. K. (2024). The indirect effects of coping strategies on the relationship between service failures and negative behavioral intention in the fitness industry: moderated mediation analysis. Sport, Business and Management: An International Journal, 14(5/6), 581-603. doi:10.1108/sbm-11-2023-0141

  • McNamara, S. W. T., & Min, S. D. (2024). Understanding why educational professionals engage with podcasts: Educational Podcasts Motivational Scale development and validation. British Journal of Educational Technology, 55(4), 1728-1746. doi:10.1111/bjet.13428

  • Nam, C. L., Bernardoni, J. M., & Min, S. D. (2024). Virtual design pedagogy: understanding the Metaverse and improving creative design skills using ZEPETO studio platform™. International Journal of Fashion Design, Technology and Education, 1-10. doi:10.1080/17543266.2024.2329756

  • Min, S. D., Zhang, J. J., & Byon, K. K. (2022). Push and pull factors associated with the consumption of women’s professional basketball games: A canonical correlation analysis. Frontiers in Psychology, 13. doi:10.3389/fpsyg.2022.806305

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