Wonjun Choi

Wonjun Choi

Sr Lecturer
Phone: (603) 862-2058
Office: UNH CHHS Kinesiology Department, New Hampshire Hall, Durham, NH 03824
Websites:
Pronouns: He/him/his

Dr. Choi, who joined the University of New Hampshire in 2023, is a Senior Lecturer of Sport Management and Leadership in the Department of Kinesiology. Dr. Choi's research focuses on the effective management of programs and organizations that use sport as a platform to promote health, education, and social outcomes for individuals, athletes, and communities. The managerial aspects he examines include program evaluation, resource management, cross-sector partnerships, organizational capacity, and sustainability.

Courses Taught

  • KIN/SML 840/740: Athletic Administration
  • SML 580: Sport Industry
  • SML 630: Sport Facility and Event Mgmt
  • SML 645: Leadership in Sport
  • SML 738: Sport Finance
  • SML 740: Athletic Administration

Education

  • Ph.D., Recreation, Sport and Tourism, University of Illinois at Urbana-Champaign
  • M.A., Sports Management, University of Michigan
  • B.S., Community Sport, Korea Natl Sport Univ, Seoul

Selected Publications

  • Park, D. J., Choi, W., Lee, W., & Shin, N. (2025). A Critical Theoretical Approach to Sport-Based Youth Development Research: Yosso’s Community Cultural Wealth Framework. Youth, 5(2), 40. doi:10.3390/youth5020040

  • Choi, W., Chung, K. -S., & Min, S. D. (2025). The social exchange process of sport event participants and the mediating role of ethnic identity: the case of Korean American sports festivals. Managing Sport and Leisure, 1-19. doi:10.1080/23750472.2025.2494553

  • Song, H., Kim, M. J., Choi, W., & Jang, W. W. (2025). Fear of missing out’s mediating role in sensation-seeking and online betting intentions: impact of sales promotions. Sport, Business and Management: An International Journal, 15(3), 283-302. doi:10.1108/sbm-05-2024-0054

  • Choi, W., Jang, W. W., Song, H., Kim, M. J., Lee, W., & Byon, K. K. (2024). Esports for development? Exploring esports player profiles and their development and well-being outcomes. International Journal of Sports Marketing and Sponsorship, 25(3), 684-704. doi:10.1108/ijsms-08-2023-0160

  • Choi, W., & Min, S. D. (2024). Special Olympics: Inclusion Debates and Equity in Sport, 1st Edition.. Adapt Phys Activ Q, 41(3), 478-480. doi:10.1123/apaq.2024-0073

  • Jang, W. W., Choi, W., Kim, M. J., Song, H., & Byon, K. K. (2024). What makes esports consumers watch streamers' esports live-streaming contents? Extending the theory of planned behavior. International Journal of Sports Marketing and Sponsorship, 25(2), 288-309. doi:10.1108/ijsms-07-2023-0132

  • Choi, W., Lee, W., Lee, C., Haugen, M., & Welty Peachey, J. (2024). How do fan engagement and sport participation influence adaptation to campus and life satisfaction? A Comparison between American domestic and Asian international students. Journal of Leisure Research, 55(2), 270-294. doi:10.1080/00222216.2023.2204856

  • Lee, C., Choi, W., Lim, J., & Lee, W. (2024). Examining the long-term effect of leisure engagement, leisure satisfaction, and perceived discrimination on stress perception among Koreans with physical disabilities. Journal of Leisure Research, 55(1), 46-64. doi:10.1080/00222216.2023.2187266

  • Choi, W., Chung, M. R., Lee, W., Jones, G. J., & Svensson, P. G. (2023). A Resource-Based View of Organizational Sustainability in Sport for Development. Journal of Sport Management, 37(6), 429-439. doi:10.1123/jsm.2022-0359

  • Sato, M., Yoshida, M., Doyle, J., & Choi, W. (2023). Consumer‐brand identification and happiness in experiential consumption. Psychology & Marketing, 40(8), 1579-1592. doi:10.1002/mar.21852

View All